Driving decisions with data, Part 2

11 minute read

In last month’s edition containing part one of this article, we started answering the question of whether data should be driving our decision-making in business and what steps should be taken to get from being in data denial to being data-driven.[1] I suggested five such steps, covering the first two (dominance and relevance) in part one. We have already learned to both “look” and “link” when it comes to being data-driven through the steps of dominance and relevance. Let’s pick up where we left off and begin with the third step.

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